Methodology

The four-step diagnostic for AI visibility.

Every audit follows the same framework. Same rigor. Same evidence-based output structure. Different findings every time.

01
Query Mapping

// What happens

We identify the specific prompts your buyers are actually using when they ask AI engines about problems you solve. This includes category-discovery prompts, comparison prompts, alternative-search prompts, use-case prompts, buyer-intent prompts, and problem-aware prompts.

// Why it matters

Most teams test the prompts they think matter. The audit only works if we're testing the prompts your buyers are actually using. Wrong prompts, wrong findings, wrong roadmap.

// What you learn

Which prompt categories drive the most buyer activity in your category, and where your brand needs to surface to capture them.

// Output

A custom prompt set, organized by category and buyer intent stage, scoped to your audit.

Custom prompt set
02
AI Visibility Testing

// What happens

We run every prompt across every selected AI engine and document the full response. We capture brand mentions, recommendations, competitor mentions, citation sources, and entity descriptions for each prompt-engine pair.

// Why it matters

AI engines behave differently. ChatGPT cites differently than Perplexity. Gemini synthesizes differently than Google AI Overviews. A single test on one engine is not a diagnosis.

// What you learn

Where you're recommended, where you're invisible, where competitors are cited instead, and how each AI engine characterizes you.

// Output

A complete visibility matrix scored across the Three Gates: Retrieval, Recognition, Recommendation.

Visibility matrix · Three Gates
03
Citation & Entity Analysis

// What happens

We map every source AI engines pull from when answering prompts in your category. We then assess how clearly AI systems understand your brand entity, what you do, who you serve, and how you differ from competitors.

// Why it matters

AI answer engines don't recommend brands they don't understand. Citation gaps and entity confusion are the two most common reasons B2B brands stay invisible.

// What you learn

Which sources you need to be cited by. How clearly AI understands your brand. Where positioning gets lost in translation.

// Output

A citation source map and entity clarity assessment.

Citation map · Entity assessment
04
Optimization Roadmap

// What happens

We synthesize findings into a 90-day execution roadmap, ranked by impact and effort. Each recommendation maps to a specific gate, prompt cluster, or citation gap.

// Why it matters

Findings without prioritization create paralysis. The roadmap turns the diagnostic into action. It tells your team what to do Monday morning, and what can wait.

// What you learn

Exactly what to fix first, what to fix next, and what can wait. Each recommendation is tied to a specific finding.

// Output

A prioritized 90-day roadmap with page-level recommendations.

90-day prioritized roadmap

Ready to see this applied to your brand?

Request your AI visibility baseline. We'll review your situation and recommend the right audit scope.