Find out exactly how AI enginesdescribe, cite, and recommendyour brand.

Orbit Labs helps B2B SaaS, AI, and technology companies understand how they appear across AI answer engines, then identify what to fix first.

Book a 30-min call →See the Methodology
✓ No outcome guarantees — only deliverables we control · ✓ Written report + recorded debrief · ✓ Scoped per your category · ✓ 10–14 business day delivery
The Shift

Your buyers stopped Googling.
They're asking AI for the answer.

Same intent, completely different outcome. Here's what your buyer actually sees on day one of their evaluation.

Buyer behavior, 2018 Google
⌕ best b2b sales engagement platform
Sponsored
vendor-a.com
Vendor A, Top-Rated Sales Engagement
g2.com › categories
Best Sales Engagement Software 2026 · G2
capterra.com
Top 25 Sales Engagement Tools · Capterra
Buyer scrolls 10 results, opens 3 tabs, books demos to compare.
The shift
Buyer behavior, 2026 ChatGPT
You
what's the best sales engagement platform for a mid-market RevOps team?
ChatGPT
Vendor B wins on workflow automation. Vendor D wins on native CRM integration. Both integrate with Salesforce and HubSpot.
Sources vendor-b.com vendor-d.com g2.com
Buyer reads one answer, books one demo. Everyone else doesn't exist.
Weekly AI queries
900M+
People going directly to AI engines instead of search every week, and the number is growing.
ChatGPT commercial intent
37.5%
Of ChatGPT queries are commercial. Buyers actively researching tools, vendors, and decisions.
Brand citation rate
~0%
Most B2B brands appear in zero AI answers for their own buyer-intent prompts. They don't know it yet.
Unlike Google, there is no page two. AI gives one synthesized answer, and whoever it cites is where the lead goes.
What We Measure

We measure how AI engines
describe, cite, and recommend you.

Eight measurement dimensions across every major AI answer engine. Every metric is verified manually. No black-box scoring. No vanity dashboards.

// 01
Brand Mention Frequency
How often your brand surfaces across buyer-relevant prompts and AI engines.
// 02
Recommendation Presence
Whether your brand is recommended directly, not just mentioned in passing.
// 03
Competitor Visibility
Who AI engines suggest instead of you, and how consistently they're cited.
// 04
Citation & Source Quality
Which third-party domains AI engines pull from when answering buyer questions.
// 05
Answer Sentiment
How AI engines characterize your brand: accurate, outdated, neutral, or critical.
// 06
Entity Clarity
How clearly AI systems understand what you do, who you serve, and why you exist.
// 07
Prompt-Level Opportunity
Which specific buyer prompts represent the highest-value visibility gaps.
// 08
Page-Level Fix Priority
Which pages on your site most directly limit AI retrieval today.
Tier 1 Service · Diagnostic

Start with an AI Visibility Audit. Know exactly where you stand.

A complete diagnostic of how your brand performs across the AI answer engines your buyers actually use. The audit surfaces visibility gaps, ranks them by impact, and gives your team a 90-day roadmap built on evidence.

✓
Buyer-journey prompt testing across 5 AI engines
✓
Three Gates scorecard with prompt-level evidence
✓
Competitor visibility benchmark
✓
Citation source map for your category
✓
Entity clarity assessment
✓
90-day execution roadmap with page-level fixes
// Scoped to your category, competitor set, target prompts, and AI engines. Delivery: 10 to 14 business days from kickoff.
Book a 30-min audit briefing →
Audit Preview · Sample Format
DIAGNOSTIC
Three Gates Scorecard
Gate 1
Retrieval
● Pass
Gate 2
Recognition
● Partial
Gate 3
Recommendation
● Fail
Engines tested
ChatGPT
Perplexity
Gemini
Google AI
Claude
Copilot
// 90-day roadmap · prioritized actions · ranked by impact and effort
// WHAT HAPPENS AFTER YOU BOOK
Day 0Kick-off call. We map your prompts, competitors, and target engines.
Day 5Mid-point sync. Preliminary findings, early signals flagged.
Day 10–14Full audit delivered. Written report + recorded debrief.
Day 15+90-day roadmap review. Execution begins.
Methodology

Four steps. Same rigor every time.
Different findings every time.

01
Query Mapping
We identify the prompts your buyers actually use.
02
AI Visibility Testing
We test those prompts across every major AI answer engine.
03
Citation & Entity Analysis
We map the sources AI trusts and how it understands your brand.
04
Optimization Roadmap
We deliver a prioritized plan ranked by impact and effort.
See the full methodology →
Why specialized diagnosis

Tools collect signals.
Diagnosis explains what they mean.

AI visibility is a new category. Most teams default to what already exists, content agencies, monitoring tools, or in-house guesswork. Each gets you partway. None of them give you the full diagnosis plus the fix.

Option A
Content / SEO Agencies
Optimize for Google. Won't fix what AI engines see.
  • Built for keyword rankings, not AI citations
  • No methodology for prompt-level testing
  • Don't measure cross-engine visibility
  • Output is content, not diagnosis
Option B
AI Visibility SaaS Tools
Surface real data. Don't tell you what to do with it.
  • Dashboards show you scores over time
  • You still pick which prompts to track
  • You still interpret why competitors win
  • You still build the roadmap yourself
Orbit Labs
Diagnostic + Roadmap
The interpretation layer between data and action.
  • The right prompts to monitor in the first place
  • Why competitors are recommended instead of you
  • Which sources actually influence AI in your category
  • A prioritized 90-day plan built for your team
Tools are the instrument panel. The audit is the diagnosis.
Common questions

What B2B teams ask
before they commit to an audit.

Isn't this just SEO with a new name? +
SEO optimizes pages to rank in Google's blue links. AI visibility optimizes whether your brand gets cited inside an AI-generated answer. They share some technical fundamentals (schema, crawlability, content structure), but the success metric is different. Google ranks pages. AI synthesizes answers and picks who to cite. Most SEO tactics that worked for ten blue links don't move the needle inside an AI response.
Do you have case studies or named results? +
AI visibility outcomes depend on AI platform behavior, which is outside any agency's control. Anyone showing you guaranteed visibility numbers is overstating what they can deliver. What we commit to is what we control: the diagnostic rigor, the methodology, the roadmap quality, and the deliverables shipped on schedule. We're happy to walk you through anonymized audit examples on a 1:1 call.
How long until we see citations appearing? +
The audit takes 10 to 14 business days. After that, the roadmap typically takes 60 to 90 days to execute, and citations usually start moving 30 to 60 days into execution as content publishes, schema deploys, and PR placements land. AI engines refresh their indexes on their own schedules, so movement isn't instantaneous. We track it weekly.
Can't we just use an AI visibility tool ourselves? +
You can, and many teams do. Tools surface what's happening. They don't tell you which prompts matter for your category, why competitors are being cited instead of you, or what to fix first. The teams that get value from tools usually already have the diagnostic frame. Without that, dashboards become wallpaper.
Will this work for our category? +
We focus on B2B SaaS, AI, and technology companies, mostly Series A through Series B, in MarTech, Sales Tech, DevTools, and AI-native categories. If your buyers ask AI engines for vendor recommendations or category research, the audit applies. If your buyers don't research vendors through AI yet, this isn't the right time, and we'll tell you that on the call.
What's the investment? +
Audits are scoped per engagement based on your category complexity, competitor set, target prompts, and the engines included. We share a quote after a 30-minute briefing call where we understand your situation. No public pricing because no two scopes are the same.
GEO Learning Hub

Build internal fluency
on AI visibility.

Frameworks, technical guides, and category research for teams making AI visibility part of their growth strategy.

// 01 · GEO BASICS
Foundations
The fundamentals of how AI answer engines retrieve, synthesize, and cite information.
// 02 · STRATEGY
AI Visibility Strategy
Frameworks for category positioning, prompt strategy, and citation development.
// 03 · USE CASES
B2B SaaS Applications
How AI visibility plays out across MarTech, Sales Tech, DevTools, and AI-native categories.
Explore the hub →

Your buyers are already asking AI.
The question is who they're finding.

Book a 30-minute call. We'll review your category, competitors, and target prompts, then scope the right audit for you.

Book a 30-min call → Learn about the audit