Case Study · 90-Day GEO Retainer

From overlooked to consistently cited in 90 days

When buyers ask AI engines for tools in their category, Grow Big Ventures now shows up. In a single quarter it climbed from the floor of its category to overtake three established competitors, and it did it while posting the highest sentiment score among every brand tracked in its space.

1%15%
AI visibility, 90 days
70
Sentiment score, highest in category
3
Competitors overtaken
Client
Grow Big Ventures
Category
B2B Growth Systems
Engagement
90-Day GEO Retainer
Tracked Across
All major AI engines
The Challenge

A real product, invisible to the engines buyers now ask

Grow Big Ventures had a clear product and a defined category. What it didn't have was presence in the place a growing share of buyers now start: asking an AI engine which tools to consider. At the start of the engagement its visibility sat at roughly 1%, near the bottom of its tracked category, while established names owned the conversation.

The problem wasn't only whether engines could find the brand. It was whether they could understand it well enough to place it in the right buying context, and whether they would recommend it when a prospect asked for options. Three distinct gates, each failing for a different reason.

Before / After

Ninety days, side by side

Day 0
AI Visibility~1%
Share of Voice<1%
Category Ranknear bottom of 7
In AI Answersrarely surfaced
Day 90
AI Visibility15%
Share of Voice5%
Category Rank#4 of 7, +3 spots
Sentiment70, highest in set
AI Visibility
15%
+14.0pts
from ~1% at day 0
Share of Voice
5%
+5.0pts
over 90 days
Sentiment
70
+4
highest in tracked set
Avg. Position
#3.7
held steady
avg. rank when cited
Source: AI-visibility tracking · 90-day window · all models, all topics
The Approach

We worked the Three Gates of AI Visibility, in order

Surface-level visibility scores tell you a brand is missing. They don't tell you why, or what to do about it. We diagnosed Grow Big Ventures against three sequential gates and built the work to clear each one.

GATE 1RetrievalFetchable

We established the baseline: which prompts surfaced the brand, which competitors appeared instead, and which sources the engines relied on. Then we made the company's key pages genuinely machine-readable, so AI systems could fetch and parse them in the first place.

GATE 2RecognitionChosen

We sharpened how engines classify the product, clarifying its category, its use cases, and where it fits in the buyer's decision, so it would be recognized as a relevant option rather than misread or skipped.

GATE 3RecommendationExtractable

We built answer-first content and strengthened third-party context around comparison and validation queries, giving engines clean, citable material to pull from when a buyer asks for tools to consider.

The Results

Climbing while the category leaders slipped

Over the 90-day window, Grow Big Ventures' visibility rose from roughly 1% to 15%, climbing from the floor of the chart to overtake three established competitors. Its share of voice grew alongside it as the brand began appearing in more of the answers buyers actually see.

AI visibility, 90-day trend
15%30%45%60%0%MARAPRMAYJUNGROW BIG VENTURES · 15%1%

Grow Big Ventures also posted the highest sentiment score in its tracked set, a 70, along with the largest sentiment gain of any brand monitored. Its average position held roughly steady around #3.7, while several of the established leaders saw their visibility decline over the same period.

AI visibility tracking dashboard showing Grow Big Ventures climbing to overtake three competitors among the top brands tracked in its category over 90 days.
Grow Big Ventures in AI-answer tracking: top brands in category, 90-day window. Competitor names redacted.
We had the product. What we didn't have was a presence the moment a buyer asked an AI tool what to use, we just weren't in those answers. Inside a quarter, that changed. We started seeing more early conversations land with people who'd clearly already come across us, and Orbit Labs is the reason we're showing up where those conversations begin.
Ibraheem Kamal Al-Ani · Co-founder, Grow Big Ventures
Why It Matters

AI discovery is now the top of the funnel

Buyers increasingly shortlist vendors by asking an AI engine before they ever reach a website. If the engines cannot retrieve, understand, and recommend a company, that company is filtered out before the buyer even knows it exists. Grow Big Ventures' quarter shows how deliberate GEO work moves a brand into those answers, and keeps it climbing while others stand still.

Be the answer the machines cite.

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